The Aims of Infogineering

Infogineering’s primary aim is to help you create better information, which should help you make better decisions in your work and life.

It does this by answering three questions….

1. What (exactly) is information?

How does it differ from other similar words like “knowledge” and “data”?

2. Why is information valuable?

Why will we pay ten-times as much for a book as we will for a newspaper, when they have a similar number of words?

3. How can we make information more valuable?

What specific things can you do to make any form of information – an e-mail, letter, poster, webpage, report, etc – better than it is just now?

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